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“We faced an overwhelmingly positive feedback from the market – a response none of us anticipated before. Elvis Presley is not only vintage – Elvis is rather high fashion and an object of affection for all age groups. Especially the emerging rockabilly style on the fashion market and the upcoming 35th anniversary of the KING’s death in 2012 unlock tremendous potential for additional sales of licensed products for the next 3 to 5 years”, said Thomas J. Kornfeld, Director Licensing, Celebrities Entertainment. In addition to the new “Only You” range launched by WMF Consumer Electric GmbH, Celebrities Entertainment was able to sign several agreements with international young fashion retailers to release a variety of Elvis fashion collections from 2012 to 2014. All products will appeal to the target group of the young and young-at-heart aged 16+. First products will be launched as part of the H&M spring collection next year. |