The King of Rock’n Roll. As a guest at your house.

Celebrities Entertainment - September 2011

 
Famous and popular with people from all age groups.

 

Like no other Elvis Presley® inspires generations of fans. Like no other he receives international praise as an appealing, sexy, dynamic and stylish trendsetter. Now the King of Rock’n Roll is a guest at WMF’s and “Only you!” is the name of the new WMF breakfast set following the design of an American Diner during the 1950ies and 60ies. You are welcome to enter: black-and-white floor tiles, chromed barstools with red seats lined up along the bar. The smell of freshly brewed coffee and buttered toast and somewhere in the background a jukebox plays your favourite songs.

Since the beginning of 2011, Celebrities Entertainment, the official licensing agency in Bad Homburg, Germany, has been able to accelerate the pan-European growth of the already comprehensive portfolio of licensed products on behalf of Elvis Presley Enterprises.

“We faced an overwhelmingly positive feedback from the market – a response none of us anticipated before. Elvis Presley is not only vintage – Elvis is rather high fashion and an object of affection for all age groups. Especially the emerging rockabilly style on the fashion market and the upcoming 35th anniversary of the KING’s death in 2012 unlock tremendous potential for additional sales of licensed products for the next 3 to 5 years”, said Thomas J. Kornfeld, Director Licensing, Celebrities Entertainment.

In addition to the new “Only You” range launched by WMF Consumer Electric GmbH, Celebrities Entertainment was able to sign several agreements with international young fashion retailers to release a variety of Elvis fashion collections from 2012 to 2014. All products will appeal to the target group of the young and young-at-heart aged 16+.

First products will be launched as part of the H&M spring collection next year.