Studio100 , the leading European entertainment group and Egmont Kids Media are proud to announce the partnership on publishing for Maya the bee in Central and Eastern Europe including CIS.

Egmont will develop and release a wide publishing line of storybooks, activity, audio and novelty books as well as branded magazines based on the new CGI series. The line will be introduced to the local markets when the new series will be launched on television in each territory. Maya the Bee is a classic brand that is brought back to past and new fans by Studio100 with a breathtaking new CGI series of 78 episodes, each of 13 minutes. The TV series will be broadcast on national channels in Central and Eastern Europe in 2013. A CGI feature film is also in preparation. With such a strong partner as Egmont Kids Media, Studio100 has built a solid foundation for the introduction of new Maya the Bee licensing program in Central and Eastern Europe. Studio100 is actively developing its business in this fast expanding market and will announce shortly some new agreements covering other major categories.

“We are very excited to have Egmont on board as Maya publishing partner for Central Eastern Europe. Not only are they market leader in the region but they share the same enthusiasm and vision for the brand as us. I trust that this will lead to numerous new stories and innovative products. With the help of Egmont, Maya will entertain a whole new generation of children in C.E.E” says Evy Van Nederkassel, Business Development Manager at Studio100.

“Maya the bee is a true Classic character in Central and Eastern Europe and we were very happy to learn that new content was being produced. We didn’t hesitate too long to position ourselves and got the publishing rights. We are eager to start working on such an iconic brand and trust that our magazines and book ranges will be successful within our market” says Jacek Beldowski, Senior Vice President & General Manager Central and Eastern Europe at Egmont.