OMG! CPLG Representing Bafta Winning The Only Way is Essex

BRANDORA Editorial Staff - June 2011
 

 
The phenomenon that is The Only Way is Essex (known as TOWIE by fans) just keeps on growing and now producer Lime Pictures has appointed CPLG to implement the series’ UK licensing programme, with discussions in regards to a number of key categories already close to conclusion. .

 

The show, which recently picked up the prestigious BAFTA YouTube Audience Award, has been commissioned for a further series following the success of the last two seasons. Season three will start airing in autumn 2011.

For those who haven’t encountered the series itself, or read some of the acres of coverage it has gained across every possible media outlet, The Only Way Is Essex features real people from a world where nail bars, nightclubs and tanning salons are an essential part of everyday living as are catchphrases including ‘Shut Up’, ‘Jel’ and ‘Reem’ which are now a staple part of everyday conversation. For stars like club promoter Mark, aspiring model Amy and new boy Joey, life is all about flash watches, designer clothes and champagne parties and, with the TOWIE gang having recently headed out to Marbella, there’s plenty to get the nation talking in the run up to the new series.

Licensees already on board include FB Beauty for cosmetics, Fashion UK for t-shirts and tops, The Beauty Works for electricals and Somerbond for nightwear, underwear and leisurewear. Speaking about their agreement the latter’s Licensing Manager, Mark Tomlin declared that ‘This year TOWIE will be a shining light in an otherwise dull market’.

Says Vickie O’Malley UK MD of CPLG, ‘The warmth of feeling generated by the cast of likeable and very real characters on the show is immense. Everyone in the office has enjoyed chipping in to the creation of the design assets and we have had such an exciting response from licensees and retailers to this phenomenal property.’

Adds Sean Marley from Lime Pictures, ‘CPLG really understand the very essence of The Only Way Is Essex and are already putting in place agreements for a number of products which are spot on for the brand. There are exciting times ahead for all of us and of course for TOWIE’s legions of fans.’