Description:

Predasaurs Aqua Attack new in 2013

Predasaurs Aqua Attack fuse fact and fantasy by combining the DNA of dinosaurs with sea species to create monstrous, battle-hungry creatures.

• Three series: DNA Fusion, Insect Invasion and Aqua Attack. With each series, a new hybrid of Predasaurs is introduced combining traits of dinosaurs with reptiles, insects and sea creatures.
• New styling with creative and unique, sea-creature design including: translucent elements; fully interchangeable accessories; glow-in-the-dark teeth; power gem stones
• 24 Aqua Attack creatures for a total of 80 different Predasaurs

Predasaurs Success:

• Significant commitment to brand platforms including product, lifestyle, digital, media, stationary and confectionary
• Over 7.5 million figurines sold in 3 years + 6 million forecasted in the next 2.5 years
• Significant marketing support with TVC
• Predasaurs magazine with cover mounts
• Winning combination for boys: real dinosaur features, monstrous characters, collectability, battles and science
• Collection of 80 different creatures, along with immersive play sets
• Detailed and considered product design with fully interchangeable accessories and unique features such as glow-in-the-dark teeth
• Major consumer promotions planned
• Online: virtual, interactive universe with first person fighting game in the Predasaurs’ war www.predasaurs.com

Media

• Interactive, gaming website www.predasaurs.com
• Online marketing
• TVC accompanies each launch
• Press releases, news and advertisements in the main international TV and Licensing magazines

Licensing & Merchandising

• Promotions / Foods
• Publishing
• Toys

Contact:
Axel Derendorf, Head of Licensing & New Business Development at Dracco Company Ltd
Marie Louise Scholte, Managing Director at Dracco Netherlands B.V.
Laura Corbacho, Intl. Marketing & Licensing Manager at Dracco Company Ltd
General email: license@dracco.com