Primark, the international fashion retailer, has teamed up with Sanrio to unveil a new collection inspired by Hello Kitty. The collection is part of a new strategic partnership between Primark and Sanrio and celebrates 50 years of the pop culture icon. Featuring over 100 items across womenswear, kidswear and homeware, the entire range embodies the timeless charm of Hello Kitty, that all generations know and love.
From cosy loungewear to playful accessories, each piece of the extensive range is infused with the signature kawaii style of the beloved character. With trendy graphic tees, adorable nightwear, collectable bags, and much more, the collection promises to immerse customers in the magic and nostalgia of Hello Kitty. Prices start at just £1/€1.50 for accessories, up to £25/€30, as part of Primark’s commitment to providing affordable choices for everyone.
To celebrate the collection, Primark has also announced the launch of the Hello Kitty Café in select locations across the UK. Customers in Primark’s Birmingham, Manchester Market Street, Manchester Trafford, Edinburgh and Braehead stores will have the opportunity to be immersed into the vibrant world of Hello Kitty. From now until June, the cafés featuring Instagram-worthy décor will serve up an array of limited-edition treats inspired by Hello Kitty, such as sweet waffles and savoury ‘bow’ buns, alongside themed beverages including a choice of bubble teas and shakes.
Sarah Jackson, Director of Licensing, Primark said: “Hello Kitty has been a cultural phenomenon since her debut in 1974, captivating hearts around the globe with her cute aesthetic. At Primark, we pride ourselves on our extensive license offering and we’re thrilled to reveal our new collection, marking another exciting chapter in Hello Kitty's enduring legacy. We want to offer our customers an unforgettable in-store experience and we’re delighted to once again transform our Primarket cafés into a Hello Kitty haven in five locations across the UK.”
Silvia Figini, Chief Operating Officer, Sanrio EMEA, India and Oceania, Mr Men – Worldwide, said: “We are thrilled to partner with Primark on this new collection to celebrate Hello Kitty’s 50th anniversary. Over five decades, she has inspired all generations with her core values: kindness and friendship. We are glad to celebrate this important milestone together with our whole community. This will happen also thanks to this collection, which will offer unique fashion items featuring our iconic character, bringing joy to Primark customers. As Hello Kitty’s motto says: ‘You can never have too many friends.”
