Head and its licensees to launch the first licensing based influencer program

HEAD Sport - June 2019

HEAD Sport GmbH appointed the award winning agency M Style Marketing, located in New York, to launch the HEAD Licensing Influencer Program (HLIP), with an initial priority on the North American territory.

As social media is a driving force in the product and licensing space, HEAD created a new program to support its licensees by providing them with the resources and expertise to succeed on social media platforms.

Known for its work in sports, entertainment and consumer products, M Style is engaged to support HEAD licensees to push into social media. The agency will work not only with the Headquarter in Kennelbach, Austria but also with each licensee who has been enrolled to develop a customized influencer program to leverage its followers and to drive brand impressions, product awareness and sales. M Style will be supporting in the areas of (including, but not limited to) influencer selection, seeding and tracking and will be able to support further with additional services like in-house creative, full marketing and design services (if needed).

Each licensee will be responsible for supporting its own influencer program while HEAD engaged M Style to manage and market the HLIP program.

M Style’s President/CEO Rob Striar "M Style is thrilled to partner with HEAD to launch this unique program which will support the brand as well as its licensees. We are proud to be a part of HEAD's extensive licensing program, as guided by Giuseppe Faranna and his team, and look forward to extending its reach to the global network of licensees. By capitalizing on M Style's global reach and expertise in social media to develop awareness, impressions and revenue, we will create one of the most supportive platforms for brand partners and licensees in the sports and consumer products industry."

Giuseppe Faranna, Vice President and Division Manager Licensing at HEAD Sport GmbH, says: “Due to Denise Young from DMY Media Partners I met Rob Striar from M Style. Immediately we connected and found a common ground to collaborate. Nowadays, Influencer Programs are one of the fastest growing tools for Brands to conquer Millennials and Digital Natives. M Style’s understanding and flexibility will help foremost our licensees to embark great programs on social media and ideally drive brand awareness and lastly sales. We are excited to see what will happen in the near future.”

If you want to learn more about the program or interested to get in touch with M Style please contact: info@mstylemarketing.com +1.914.412.3702 For further information on the HEAD Licensing program please visit: www.head.com/en-IC/licensing/.