Effective Protection against Plagiarism – Magformers Introduces M-Tag for Validation

Magformers - June 2018

The global market of magnetic construction toys – and also Europe – is strongly influenced by products whose name, feel, and shape are very similar to Magformers. To help you identify the original products, Magformers have now introduced the M-Tag. In addition, Magformers actively defend their design rights and take legal action against plagiarism to protect their retail partners and consumers.

Magformers introduce M-Tag to help identify the original

According to Magformers, the high quality of construction elements, magnets, guide books, and theme worlds makes the difference between their products and countless imitators. To help identify the original they now introduce the M-Tag. The tag is made of high-tech nano material and helps to easily identify product imitations. The nano material is based upon the principle of magnetic, colour-changing crystals.

The distinguishing feature of Magformer parts is the safe integration of magnets on the inside of their construction elements. Thus connecting parts cannot get lost or be swallowed and no additional protective caps are needed. The manufacturing process and all products comply with EU Toy Safety Directive (2009/48/EG). Compliance with standards is ensured by strict in-house control and independent accredited technical inspection agencies.