Little Secrets Kept Save

NICI GmbH - October 2014

 

 
Everyone has a little secret – or two – and everyone needs someone to help them keep it save.
 
NICI GmbH has created a cute collection of a special kind: their new secret guardians. The funny soft toys hide little secrets and treasures inside their tummy and guard them carefully.

 

NICI’s secret guardians are born out of the desire to keep secrets safe. Girls and boys may trust them with their treasures as they swear to take care and watch over them.

Each of the six secret guardians has their own distinctive character – just like each of us humans! Children may choose their own favourite secret guardian. End of March 2015 the cute creatures will be waiting for their new friends on shelves of well-sorted gift shops and toy stores, on the internet, in department stores as well as more than 30 NICI shops throughout Germany.

Children have a choice: There is Secret Mona, a charming mouse, who is always there when you need her and who impresses with secrecy and friendliness. Secret Kim, the grey cat, is velvety soft and attentive. Secret Niels, a cute sheep who is dreamy, a bit shy and likes to be cuddled. If you prefer something funnier, you will prefer Secret Finn, the sweet rabbit – always merry, even-tempered and with a good sense of humour. Secret Martha, a brown bear lady, is open, hearty and honest. And Secret Tom, a dog with long floppy ears, combines curiosity, loyalty and generosity.

 

The secret guardians are cuddly 25 centimetre large plush friends in distinctive design. What is more, they also wear their new friend’s secret always “in the right place”. Little treasures may be hidden inside their soft tummy and kept safe – fastened with a zipper at the front. To keep the secret even safer, the little guardians come with long, hilariously striped arms that they may carefully fold over their tummy – thanks to hook-and-loop elements.