FUN Union today appointed Licensing Link as the exclusive licensing agent for its series BabyRiki, in the UK and the Republic of Ireland.

BabyRiki, is an entertaining series for toddlers and preschoolers with a musical storyline encouraging young children to discover and learn through play. Originally created in Russia, the series has since grown in popularity globally, launching from 2017 in more than 10 languages around the world, including English, Chinese, Spanish, Portuguese, Hebrew, Romanian, Arabic, Korean and Vietnamese. To date, BabyRiki has generated over 3 billion views on digital platforms in Russia and China, where Licensing programs have successfully developed around the brand.

Earlier this month, BabyRiki launched in the UK on the newly created preschool morning block on ITVBe, the popular entertainment channel from ITV, UK’s largest commercial commercial television network.

Licensing Link will be introducing BabyRiki to the market and potential licensees during the Licensing Exposition in London from October 9.

“We are thrilled to be working on BabyRiki with FUN Union,” stated Ian Wickham, Director of Licensing Link. “The show is a delight, delivering both imaginative entertainment and an educational element, with highly engaging characters in such a different way”. He added, “The early performance of the show on free-to-air TV here, in the UK, indicates BabyRiki has the potential to become a significant player in the preschool space. This is super exciting.”

“This licensing agreement is an exciting next step to accompany BabyRiki’s launch on ITV earlier this month,” says Christine Brendle, CEO of FUN Union. “We are thrilled to be working with Licensing Link as this series is introduced to children in this important market and as we prepare the launch of BabyRiki third season early 2019.”