Ink Global has revealed that season 3 of Masha and the Bear – the hit 3D family animation from Animaccord – has premiered on Cartoonito in the UK.

Masha and the Bear season 3 now airs weekdays, 6pm on Cartoonito in the UK, adding to the show’s massive global presence. The infectiously funny tales of a little girl and her reluctant bear friend are now broadcast in almost every country in the world - via both pay and free-to-air channels. The show has also spawned two hit spin-offs - Masha’s Tales and Masha’s Spooky Stories – and is a huge YouTube hit. In addition, Masha and the Bear has enjoyed a successful theatrical release across key European markets.

Cartoonito joins a host of other major broadcasters who have snapped up the eagerly anticipated new season. These include HBO Europe (all Central Europe and Spain), Minimax, Czeszka TV, TVP Poland, NBCUNI France, Telequebec, France TV, Canal Plus France, KIKA, De Agostini Kid, RTS Switzerland, and Tiny Pop UK.

“We are delighted that season 3 of Masha and the Bear is now showing in the UK,” says INK Group Managing Partner Claus Tømming. “Cartoonito are doing a fantastic job and this latest instalment will add to the huge love and affection the UK has for one of the world’s best and most original kids shows.”