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The Smiley Company are delighted to announce another successful loyalty promotional campaign at Carrefour stores throughout France. The deal which was brokered by Smiley partner Cartamundi, who have created innovative and engaging content as part of a cross category promotion with one of the world’s leading FMCG companies in one of Europe’s leading retailers. This promotion follows off the back of another very successful partnership at the end of 2017 where 100,000 SmileyWorld mug sets were distributed to shoppers at Carrefour locations across Europe in a two week period, as a reward to customers who spent over €15 across the range of Unilever products.
To be in with a chance to win with Smiley, Carrefour customers who purchase a minimum of three cross category products from the Unilever range can register their receipt at the bespoke microsite created for the campaign. Once registered, the customer spins the special Smiley slot machine for a chance to win one of thousands of prizes including 1,600 Smiley Premiums, 100€ Unilever vouchers, high tech 200€ Carrefour vouchers and a holiday as the dream prize.
Participating customers can also access to an exclusive Smiley online game and the campaign is being supported by POS in-store and a special digital hub set up just for the duration of the promotion.
Speaking about the latest promotion, Lori Heiss-Tiplady, VP Brand Strategy at Smiley said ”This is another stellar promotion for Smiley, working with 3 of the best partners in the industry to encourage shoppers to get Smiley with Unilever products. With great prizes and fun games, this in-store and digital activation is sure to drive sales at Carrefour stores through France - and make everybody smile!”
The website www.onsourittous.fr/ is now live. | 
