Art Ask Agency Commences Major European Licensing Programme of Jimmy the Bull

Brandora Editorial Staff - July 2017
   
 

 

With only Jimmy for company, Rafael Mantesso has created a worldwide sensation

Art Ask Agency has partnered with Jimmy the Bull whose creator, Rafael Mantesso, is causing a stir with his fantastic photographical inventions of his bull terrier.

The European licensing programme is already underway for Jimmy the Bull including an established gift and stationary partner Interstat (Holland) with a planned launch date later this year of a funky range of Jimmy the Bull products.

Mantesso has become an internet sensation and his photography and whimsical hand drawn elements has captured the world’s attention with an Instagram following of over 600,000. This artistic breath of fresh air is also receiving the recognition of major media outlets such as The Times, The Huffington Post and USA Today. Mantesso has continued this success with his book – “A Dog Named Jimmy” which features a selection of new and classic images and is now on the New York Times best sellers list.

The license is relevant to a variety of sectors including apparel, gifts, home ware and electronic accessories. “It is an exciting moment for Art Ask Agency as the brand crosses gender, age, location and is hip and current,” says Art Ask Agency’s Maria Strid. Jimmy the Bull is gathering momentum with discussion with potential licensees in every sector.

A concept born out of the friendship between a man and his pet dog.

Jimmy the Bull licensing in the United States is handled by The Brand Liaison.