Entertainment One Adds Global Partners to PJ Masks Licensing Programme

Entertainment One Licensing - May 2017
 
     
  • Licensing Agents Signed Across the Asia Pacific Region
  • Consumer Products Set to Launch in Latin America
  • New Licensees Expand Merchandise Programmes in the UK and Australia

Entertainment One (eOne)’s popular preschool property, PJ Masks, expands its global footprint with merchandise launches poised across the Asia Pacific and Latin American regions, in addition to new licensees in the UK and Australia.

A raft of new agent appointments for PJ Masks will see merchandise launch across the Asia Pacific region from June 2017 spearheaded by the Just Play global master toy line. Medialink is on board to represent the property in mainland China, Hong Kong, Taiwan and South East Asia. Dianos will manage consumer products in Korea and Bradford Licensing will be responsible for licensing the property in India.

Just Play’s master toy line will also launch throughout Latin America from August 2017 via local toy distributors Bandai (Mexico), DTC (Brazil) and Elite (remaining Latin American territories). Core categories including toys, dress up, publishing, partyware and back to school have been signed for the brand across the region by the eOne’s local office based in Sao Paulo.

In the UK, where the first line of PJ Masks toys and dress up launched to strong sales in February this year, a swathe of new partners have signed up to the licensing programme with new ranges set to hit retail from summer 2017. These include VMC (accessories), Amscan (dress up), MV Sports (wheeled toys), Worlds Apart (homewares), Dreamtex (bedding and bedroom accessories), Spearmark (lighting), Sambro (stationery) and Kinnerton (confectionery). The TV series enjoys strong ratings in the UK where it is broadcast daily on Disney Junior and viewing figures have been significantly boosted by its broadcast debut on free to air channel Tiny Pop. Since launching on the channel in February 2017, PJ Masks has already reached over 1.1 million children on Tiny Pop and is consistently rating as one of the channel’s top 3 shows.

Finally, over in Australia, where PJ Masks toys debuted in April 2017, a number of new partners will significantly increase brand exposure when products launch at retail in July 2017. These include Parragon (publishing), Hunter Products (CrazArt range and wheeled toys), MJM (games, puzzles and stationery), The Entertainment Store (character appearances), Zak Australia (tableware), Caprice (apparel) and Amscan (partyware).

Andrew Carley, Head of Global Licensing at Entertainment One said, “The response to PJ Masks around the world has been incredible. The TV series is drawing huge audiences and licensees have been quick to identify the commercial potential of the show’s growing fanbase. We look forward to harnessing the expertise of our local partners in Asia Pacific and Latin America and expanding our consumer products offering for fans in the UK and Australia.”

Produced by eOne and Frog Box, in collaboration with the award-winning French animation studio TeamTO, along with Disney Junior and France 5, PJ Masks became an instant hit with TV viewers nationwide upon its U.S. premiere in September 2015. In 2016, PJ Masks was one of Disney Junior's top series, and overall, reached nearly 80 million total viewers across the U.S. and added an additional combined 77 million consumer engagements via the Disney Junior app (47 million) and across STB/VOD (30 million), ranking as the #2 series on Disney Junior VOD. Globally, PJ Masks currently reaches 29 million viewers across 10 markets throughout EMEA on Disney Junior.