Sesame Workshop Names NICI as New Sesamstrasse Licensee Across Germany, Austria, Switzerland

CPLG Germany - März 2017
 
 
 

Sesame Workshop, the nonprofit educational organization behind Sesamstrasse (the German version of Sesame Street), has named NICI as its licensee, developing a new range of plush toys and gift range for the German-speaking territories. CPLG, Sesame Workshop’s licensing representative in the territories, helped broker the deal. Renowned for their high quality products, NICI will initially focus on creating a branded range of plush toys, followed by gift and novelty products.

“With a mission of helping kids grow smarter, stronger and kinder, we are pleased to work with licensees like NICI who extend the Sesame experience through play and creativity,” said Risa Greenbaum, Assistant Vice President, International Media Business, Europe, Sesame Workshop.

Sesamstrasse is the most beloved pre-school series in Germany,” said Thomas Pfau, Managing Director at NICI. “Our team is really excited about this cooperation. We are looking forward to presenting this new product line to our retail partners and are convinced that it will be a great success.”

“NICI is the perfect fit for the Sesamstrasse brand in our market, and we are delighted to have them on board as a long term strategic partner,” said Joachim Knödler, Managing Director GAS at CPLG. “We are looking forward to working closely with NICI, along with our existing licensees, and increasing the distribution of Sesamstrasse products across our local retail landscape.”