HEAD Drinks, the new alternative for sportive people to quench their thirst

HEAD Sport - September 2018
 

 
Bohemia Healing Marienbad Waters (BHMW) has signed a multi-year licensing agreement with HEAD Sport GmbH to launch a new range of sport drinks under the HEAD brand.

The line of new sport drinks contains mineral water (still and sparkling), isotonic drinks as well as Energy Drinks. BHMW owns several trademarks, belonging to the oldest in the world. In the beverage industry, they dominate the bottling of Europe’s most famous spa healing springs since early 17th century.

The entire production process is subject to strict quality control of the specialists from BHMW joint-stock company, which has been operating on the markets of beverage industry since year of 1664.

Mr Vojtech Milko, Director at BHMW says: “When working with HEAD it’s our duty to use the best water and ingredients to meet the most demanding demands of sports professionals. Our drinks I want to drink, of course, myself”.

“We have been for a while looking in the area of sport drinks to find an appropriate partner which has the experience and the ability to look into this category with an eye on innovation, quality, heritage and the will to create something special. And we found them with BHMW who have been able to conceptually convince us. We excited to have the first little sip of the new line and can’t wait to see them on the shelves for example in sports centers”, says Giuseppe Faranna, Vice President and Division Manager Licensing at HEAD Sport GbmH.




Details of the specific drinks you will find here:




 

 

Energy Drinks
Energy drinks come in aluminum cans with a volume of 500ml. There is also a possibility to have them delivered in 500ml branded PET bottles with a sports cap. The line of Energy Drinks is made in one basic flavor: Orange and followed in four complementary flavors like lime, raspberry, watermelon and strawberry. A special premium line contains tastes like Mochito and Champagne.

Our strategy is to produce energy drinks with beverages with natural ingredients of the highest quality. In our prescriptions, we prefer natural caffeine as the main energy component. We keep using taurine. Taurine is the most commonly used component of energy drinks and, of course, we will use it. The precise concentration of this amino acid is suggested by our recipe specialists. With inositol and gluxuronolactone, we no longer rely on prescriptions.

A key component of the HEAD energy drinks will be typical "energizing" vitamins: Vitamin B6, Niacin, Pantothenic Acid and Vitamin B12 that contributes to a reduction of tiredness and fatigue, to a normal function of nervous system and to a normal function of energy metabolism.

We also focus on drinks with a carbohydrate content of less than 8%. At this concentration, carbohydrates do not inhibit the absorption of other active substances. However, the energizing function of the drink still remains.

For our sugar free variety we are going to use new patented technologies to eliminate sugar without compromising the taste characteristics of the product.




Isotonic Drinks
Developing the best ionic drinks that would meet all the stringent requirements for sports professionals is a very challenging task. It fully employs our development specialists. We are only preparing the best ingredients for natural drinks and the basic base will be high quality natural mineral water.




Mineral Water
Our mineral water comes from the best water sources of the famous Marienbad spa. Sources are used locally in spa treatment homes and will now be available to all HEAD fans.

The new drink line is expected to be launched in Retail from January 2019 onwards and will be initially available in Eastern Europe with a later evaluation to enter also other markets.