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Bavaria Sonor Licensing, a division of Bavaria Media GmbH, is expanding its licensing portfolio by way of a threeyear agreement signed with the Panini Group for the exclusive distribution of Panini's merchandising rights in Germany, Austria, Switzerland and Benelux. Bavaria Sonor has been officially appointed by Panini, the world's largest publisher of collectables and trading cards, to open up new product areas within the licensed merchandise sector through a dedicated brand extension program. The aim is to continuously expand the brand presence and to integrate it into the most different areas of life through extraordinary product implementations. Ivica Maračić, Licensing & Sales Director at Bavaria Sonor: "Panini stands for far more than collectable and publishing products. Panini is synonymous with football and sports par excellence and is a well-established global brand with a high recognition value. We are proud to represent Panini in Licensing and our team looks forward to implementing high quality licensed products." Tony Verdini, Senior Manager, Business Development & Partnerships, Panini: "We are very happy to team up with Bavaria Sonor with a view to increase opportunities in the consumer products world in territories where Panini’s awareness dates back in the early seventies and has grown bigger and bigger over the years across generations. With Bavaria Sonor we are certain to have found the ideal partner to achieve this goal. We look forward to this cooperation and a wide and deep range of cool licensed products." In the first step, Bavaria Sonor plans the brand expansion and licensing in the areas of fashion, accessories, home & living, as well as sporting goods and stationery. Whether sneakers, T-shirts, sportswear, bags of all shapes and sizes, home textiles or stationery of all kinds, the extensive style guides will offer licensees numerous possibilities for creative designs - from cool and trendy to heritage and retro look. Building on this, product categories such as Toys & Games, Outdoor and Personal Care will be developed in the second step. |
