L.O.L. Surprise! Doll Assortment Best Selling Toy of 2017

BRANDORA - February 2018

 
MGA Entertainment Celebrates Toy of the Year Award with a Slew of New L.O.L. Surprise!™ Dolls, Debuts First L.O.L. Surprise!™ Boys
MGAE Strongest Growing Privately-Owned Toy Company in the World*

L.O.L. Surprise! Confetti Pop - Punk Boi

 

Adding fuel to the phenomenon with a Toy of the Year (TOTY) Award and the No. 1 toy of 2017 to celebrate, MGA Entertainment, Inc. (MGAE), one of the world’s leading privately held toy and entertainment companies, announced at New York Toy Fair that L.O.L. Surprise!™ is adding brothers to the family with the introduction of Punk Boi and Lil Punk Boi. The company also revealed a line-up of new products from its other popular brands including Little Tikes®, Project Mc²™, Num Noms™, BABY Born® and Crate Creatures Surprise!™, as well as the launch of Moj Moj™ – a new collectible brand.

Winner of the prestigious Toy of the Year Award (TOTY) from The Toy Association™, Inc., L.O.L. Surprise!™ has taken the world’s toy market by storm since its launch in 2016 with only digital marketing. According to The NPD Group, the L.O.L. Surprise!™ Doll Assortment was the #1 Toy of 2017 in the U.S., U.K., Canada and Benelux**. L.O.L. Surprise!™ also delivered tremendous results in other countries worldwide, with success in every market launched. The strength of the L.O.L. Surprise!™ sales results also helped lead the overall growth of the dolls supercategory globally*.

“We are so proud to have won the 2018 TOTY Award and have the No. 1 selling toy of 2017 in the United States and in many global markets,” said Isaac Larian, CEO of MGA Entertainment. MGA Entertainment will continue to launch new, innovative toys and expects to more than double our growth in 2018. We listen to consumers and invent new trends every day. The fans have been asking for a boy to join the L.O.L. Surprise!™ family, and we are happy to deliver.”