Though there are many toy awards programs, these finalists have been nominated from within the industry and have been selected by industry influencers, academia, media and more. The TOTY Awards are frequently referred to as the “Oscars” of the industry. On November 3, 2017, the finalists were unveiled and voting began. The TOTY 2018 voting process includes input from not only consumers, but also members of the Association, retailers, journalists, bloggers and academics. Voting closes Friday, January 5, 2018 and the winners will be announced during a celebration in New York on February 16th.
TOTY supports The Toy Foundation, which helps bring joy and comfort to children in need through the experience of toys and play.
2018 Winners
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Toy of the Year The best toy of the year. Fingerlings by WowWee USA, Inc. L.O.L. Surprise! by MGA Entertainment |
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People's Choice Awards The best toy of the year, decided solely by consumers who vote on ToyAwards.org. Funko's Mystery Minis Funko, LLC |
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Action Figure of the Year Toys that include action figures Marvel Guardians of the Galaxy Dancing Groot Figure Hasbro, Inc |
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Collectible of the Year Toys that compose a set and can be collected in multiples; can include novelty playthings miniature versions of existing lines, licensed collectibles, etc. Fingerlings WowWee USA, Inc. |
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Construction Toy of the Year Toys that include building & engineering sets. LEGO® Star Wars BB-8™ LEGO Systems, Inc. |
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Creative Toy of the Year The best arts and crafts, construction or other indoor toy that inspires creative play through various forms of activity. Star Wars Droid Inventor Kit LittleBits |
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Doll of the Year Toys that include baby, toddler, and fashion dolls. Wonder Crew Superhero Will PlayMonster |
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Game of the Year Children’s board, card, electronic or other physical game formats and puzzles. Soggy Doggy Spin Master Ltd. |
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Infant/Toddler Toy of the Year Toys that are developed for ages 0-3. Teddy Ruxpin Wicked Cool Toys |
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Innovative Toy of the Year Toys that utilize innovative design, technology, or manufacturing processes to enhance play value. Rubie's Jurassic World T-Rex Inflatable Costume by Rubie's Costume Company, Inc. |
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License of the Year Character or property that has had success spreading its brand throughout the industry. Star Wars Disney Consumer Products & Interactive Media |
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Outdoor Toy of the Year Toys that are designed for outdoor play, including ride-ons. Bunch O Balloons Filler Soaker Zuru |
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Playset of the Year Toys that are designed to work together to enact some action or event. Hot Wheels® Super Ultimate Garage Mattel, Inc. |
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Plush Toy of the Year Toys that are made of fabric and stuffed with cotton or similar filling. Disney Junior Minnie’s Walk and Play Puppy Just Play Products |
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Preschool Toy of the Year Toys that are developed for ages 3-5. PAW Patrol My Size Lookout Tower Spin Master Ltd. |
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Rookie of the Year A new company (created within the last 2 years) that has brought to market an outstanding toy. Antsy Pants™ Build & Play™ Kits Beach House Group |
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Specialty Toy of the Year Toys that are distributed through specialty retailers and are not sold at mass. LEGO® Star Wars™ Millennium Falcon™ LEGO Systems, Inc. |
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Tech Toy of the Year Physical toys that are electronic or interact with a smartphone, tablet or gaming device. LEGO® BOOST Creative Toolbox LEGO Systems, Inc. |
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Vehicle of the Year Toys that are powered or non-powered vehicles, and their playsets / accessories. PAW Patrol Sea Patroller by Spin Master Ltd. | | |