The Toy of the Year (TOTY) Awards recognizes the top toys of this holiday season

BRANDORA - February 2018

 
Though there are many toy awards programs, these finalists have been nominated from within the industry and have been selected by industry influencers, academia, media and more. The TOTY Awards are frequently referred to as the “Oscars” of the industry. On November 3, 2017, the finalists were unveiled and voting began. The TOTY 2018 voting process includes input from not only consumers, but also members of the Association, retailers, journalists, bloggers and academics. Voting closes Friday, January 5, 2018 and the winners will be announced during a celebration in New York on February 16th.

TOTY supports The Toy Foundation, which helps bring joy and comfort to children in need through the experience of toys and play.




2018 Winners

 

Toy of the Year
The best toy of the year.
Fingerlings by WowWee USA, Inc.
L.O.L. Surprise! by MGA Entertainment

 

People's Choice Awards
The best toy of the year, decided solely by consumers who vote on ToyAwards.org.
Funko's Mystery Minis
Funko, LLC

 

Action Figure of the Year
Toys that include action figures
Marvel Guardians of the Galaxy Dancing Groot Figure
Hasbro, Inc

 

Collectible of the Year
Toys that compose a set and can be collected in multiples; can include novelty playthings miniature versions of existing lines, licensed collectibles, etc.
Fingerlings
WowWee USA, Inc.

 

Construction Toy of the Year
Toys that include building & engineering sets.
LEGO® Star Wars BB-8™
LEGO Systems, Inc.

 

Creative Toy of the Year
The best arts and crafts, construction or other indoor toy that inspires creative play through various forms of activity.
Star Wars Droid Inventor Kit
LittleBits

 

Doll of the Year
Toys that include baby, toddler, and fashion dolls.
Wonder Crew Superhero Will
PlayMonster

 

Game of the Year
Children’s board, card, electronic or other physical game formats and puzzles.
Soggy Doggy
Spin Master Ltd.

 

Infant/Toddler Toy of the Year
Toys that are developed for ages 0-3.
Teddy Ruxpin
Wicked Cool Toys

 

Innovative Toy of the Year
Toys that utilize innovative design, technology, or manufacturing processes to enhance play value.
Rubie's Jurassic World T-Rex Inflatable Costume by
Rubie's Costume Company, Inc.

 

License of the Year
Character or property that has had success spreading its brand throughout the industry.
Star Wars
Disney Consumer Products & Interactive Media

 

Outdoor Toy of the Year
Toys that are designed for outdoor play, including ride-ons.
Bunch O Balloons Filler Soaker
Zuru

 

Playset of the Year
Toys that are designed to work together to enact some action or event.
Hot Wheels® Super Ultimate Garage
Mattel, Inc.

 

Plush Toy of the Year
Toys that are made of fabric and stuffed with cotton or similar filling.
Disney Junior Minnie’s Walk and Play Puppy
Just Play Products

 

Preschool Toy of the Year
Toys that are developed for ages 3-5.
PAW Patrol My Size Lookout Tower
Spin Master Ltd.

 

Rookie of the Year
A new company (created within the last 2 years) that has brought to market an outstanding toy.
Antsy Pants™ Build & Play™ Kits
Beach House Group

 

Specialty Toy of the Year
Toys that are distributed through specialty retailers and are not sold at mass.
LEGO® Star Wars™ Millennium Falcon™
LEGO Systems, Inc.

 

Tech Toy of the Year
Physical toys that are electronic or interact with a smartphone, tablet or gaming device.
LEGO® BOOST Creative Toolbox
LEGO Systems, Inc.

 

Vehicle of the Year
Toys that are powered or non-powered vehicles, and their playsets / accessories.
PAW Patrol Sea Patroller by
Spin Master Ltd.