LIMA Awards 2015 in Germany were announced at 2015 Licensing Market

BRANDORA Editorial Staff (Eva Stemmer) - 7. November 2017

2017 was a good year!

With this sentence and a colorful, retrospective photo potpourri, Peter Hollo opened the annual licensing-industry highlight in Munich: the LIMA dinner party.

While it was relatively quiet during the day in the corridors of the Bayerischer Hof, in the evening the entire licensing industry eagerly awaited the awarding of the LIMA Awards 2017..

After the acknowledgment to all partners and sponsors, the time had come: the coveted prize of the licensing industry was awarded in eleven categories.

And the winners are…

Licensor/-agency of the year:		CPLG Germany
Licensee of the year		Playmobil
Property of the year		Bibi & Tina
Licensed Product		Bibi & Tina Müsli, myMuesli
Promotion of the year:		Loyalty campaign for the movie „Despicable Me 3“, REWE, Universal, TCC
Retailer of the year:		REWE
Sports Brand of the year:		Borussia Dortmund - Peanuts Cobranding
Digital Brand of the year:		Snapchat
Corporate/Lifestyle/VIP Brand of the year:		Die Höhle der Löwen
Newcomer of the year:		Pummeleinhorn GmbH
Lifetime-Achievement-Award 2017		Günter Vetter, Euro Lizenzen

All winners on the stage

After the announcement of the first five awards, the ceremony was briefly interrupted by a raffle, in which every guest could participate by a lucky lot with rubbish field. There were three HEAD brand products to win.

Similar to last year, the achievement of Günter Vetter, holder of Euro Licenses and winner of this year's Lifetime Achievement Award was rewarded with thunderous applause and standing ovation.

This ended the official part of the successful event and the buffet was opened. With good food, beer and wine and a cocktail at the bar, the network expanded.

Business as usual!

Licensed product of the year