Cinematic R/C Racing Fun with Dickie Toys and the Heroes of Cars 3

Dickie Toys - August 2017

 
Only a few weeks and Disney/Pixar’s eagerly awaited Cars 3 movie hits the silver screen. Then it is time for: Ready … steady …go! And the racers of the Disney Cars series speed across big screens throughout Germany for the third time. Just like last time Dickie Toys provide real eye-catchers to accompany the top license. The Fürth-based toy manufacturer wows with new formats and innovative product features. Whether it is all-time favourite Lightning McQueen or newcomer Jackson Storm – the movie characters in miniature format are an absolute must-have for every fan of Cars.

Highlight of the new product line is the remote-controlled racers in 1:16 scale. All vehicles come with turbo speed function, light and sound. What is more, the toys incorporate unique special features like donut, drift, park, start and smoke function. Thus you may really re-enact racing scenes and training sessions at home. What is more, the blue R/C Cars 3 Fabulous Lightning McQueen is a real eye-catcher: He comes in a totally new look and four different variants!

Dickie Toys add the 17 cm Turbo Racer (1:24 scale) to the existing product range, fully equipped with 2-channel remote control. Thanks to their turbo function they reach a speed of up to 8 kilometres per hour. The new twin packs consist of two remote-controlled racers and complete the Cars 3 line.

Dickie Toys takes movie characters from the silver screen directly to children’s rooms throughout Germany. The launch of the 1:16 models is supported by a large-scale TV campaign and many other marketing activities to the Cars 3 range in print, online and at the point of sale.