New product announcement: Filippo Berio Baked Snacks

BRANDORA Editorial Staff - April 2017
 
 

Chaucer Foods UK Ltd, part of the Chaucer Group partners and a global leader and innovator in croutons and specialist bread products, is pleased to announce a partnership under license with the UK’s number one olive oil brand, Filippo Berio, to develop a range of baked snacks. The new product will complement Filippo Berio’s existing selection of high-quality olive oils, olives, vinegars and pesto.

The range is due to launch across the U.K. later this year and debuts with a line of Crostini, made with Filippo Berio extra virgin olive oil. The range will bring a delicious Mediterranean flavour to Chaucer Food’s portfolio of crunchy snacks. The initial product line will comprise of 5 SKUs that are baked not fried, with 30% less fat than fried crisps and are free from artificial additives. Flavours include Fennel & Garlic, Formaggio (cheese flavour), Lightly Sea Salted, Rosemary & Sea Salt, and Sundried Tomato, all inspired by Filippo Berio’s Italian roots. Walter Zanre, UK Managing Director Filippo Berio said: “We have long had an ambition to bring to market a snacking product and with Chaucer we have found a partner that has developed a range of fantastic tasting products.”

Grant Walsh, Sales Director of Chaucer Foods said: “We are extremely happy to announce our new agreement with Filippo Berio. Partnering with the leading olive oil brand in the U.K. will be an exciting step for Chaucer Food Group, allowing us to tap into a new pool of fans by introducing a delicious range of snacks with such a well-known and trusted brand.”

Chaucer Foods will utilise its expertise in the crouton and bread category to build upon the authentic olive oil brand’s Italian heritage and rich flavour profile, creating a truly delicious snack.

The partnership has been brokered by leading global brand extension agency Beanstalk.