Zoinks! Scooby-Doo to tread the boards in London this summer in brand new theatre production Warner Bros. Consumer Products - August 2016

 
Warner Bros. Consumer Products UK is thrilled to announce that Scooby-Doo and the Mystery Inc. Gang will be making a triumphant return to the stage this summer in the brand new family musical Scooby-Doo Live! Musical Mysteries.

Scooby-Doo Live! Musical Mysteries opens at the iconic London Palladium on 18th August 2016 and marks Scooby-Doo’s theatrical debut in London’s West End. The show comes to the capital after sell-out tours in North America and Australia where it entertained fans across the generations with a classic combination of spooky-fun, slapstick and whodunit mystery.

“We’re thrilled to be working with Life Like Touring to bring Scooby-Doo Live! Musical Mysteries to London this summer”, said Preston Kevin Lewis, General Manager, Warner Bros. Consumer Products UK and Ireland. “As the home of musical variety and arguably the most famous theatre in London, the Palladium is a fitting match for Scooby-Doo’s heritage, broad appeal and ability to entertain across generations.”

Off-stage Scooby-Doo remains one of Warner Bros. Consumer Products most popular and best selling licensed properties ever. The studio is completely committed to evolving the franchise in line with consumer trends and the brand is supported right across television, home video, online, gaming and will be bolstered by a big screen movie that has been confirmed for 2018. In fact Scooby-Doo was recently voted the nation’s favourite kids TV show of all time by parents and kids in research conducted by Sky*.

The Scooby-Doo consumer products programme also continues attract some of the biggest names in licensing. LEGO came on board last year and has reported excellent sell through of its first toy range. Master toy partner Character Options continue to develop new lines with an exclusive range in ASDA this Autumn/Winter and a refreshed range is planned 2017. Furthermore UK based publisher Parragon has just inked a global deal that will see them launch a variety of Scooby-Doo book formats and gift products.

Lewis continued, “The team at Life Like consists of some of the best creative minds in the business. They have produced an amazing theatrical experience that will enable families to live the brand and in the process create a deeper and enduring connection with the property.”

Scooby-Doo Live! Musical Mysteries runs at the London Palladium from 18 to 21 August. More information can be found on the official website. lifeliketouring.com/scooby-doo-live-musical-mysteries/

_{* The research was commissioned by Sky Kids and conducted by research company 72 Point in March 2016. It surveyed 2,300 parents and children aged 5-9 years in the UK and Republic of Ireland (1,150 parents and 1,150 children).
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